Business Applications and Platforms
Microsoft Office, Google Drive, Adobe Photoshop and InDesign, GitHub, Medium
My journey in marketing started in PR and evolved as the internet changed the way we communicate. Through it all, storytelling has been the thread that anchors my work. My strengths are in providing overall marketing strategy, planning and implementation, as well as directing internal and external teams to design and implement innovative programs.
I have worked with organizations in numerous industries including business consulting, environment, life sciences, consumer products, real estate, technology, academia, non-profit and government. I have held positions of public relations director, marketing director and senior web strategist. I hold a Bachelor’s degree in Communications from Emerson College and an MA from the University of Massachusetts, Boston’s Critical and Creative Thinking Program. Download my resume.
Recruited and onboarded team of marketing professionals: writers, digital and creative professionals, operations and media agencies. Developed and executed campaigns targeted to drive high-value customers. Coordinated SEO, digital marketing, social media, design, email marketing, creative in collaboration with product and segment marketing teams. Executed large marketing automation projects: migration from Marketo to Hubspot, project management in Asana, and corporate website re-platform.
Oversaw strategic marketing program for $65 million dollar environmental laboratory including internal team and vendors. Brought the company from $43 million to $65 million in 3 1/2 years. Managed corporate brand and all customer-facing marketing activities including an extensive calendar of seminars, workshops, webinars, and trade shows.
Established thought leadership events & course launches to drive course enrollments including social media, blog posts, and PR, eliminated need for paid programs. Developed a comprehensive communications strategy for Aquent’s online training company targeted to enhancing the skills of adult learners worldwide. Accomplishments: Email program that migrated more than 20,000 users to new training platform, series of thought leadership events for the web design and development community.
Oversee public art program promoting use of conservation land that drives hundreds of new regional visitors. The program includes building a website (artonthetrails.com); hiring a team, marketing program via social media, press releases, email marketing, and blog posts; organizing events; editing a poetry book; and successful grant writing
Contact me at cweber at catherineweber dot net.