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Catherine M. Weber

Creative Thinking | Strategic Marketing

I am an award-winning digital marketer ready to help you tell your story.

Catherine Weber

Marketing is constantly evolving. We have more ways to meet and influence audiences than ever before. With so many platforms and approaches, knowing which strategies work for your audience can be challenging. Through it all, storytelling has been the thread that anchors my work. My strengths are developing marketing strategy, planning and implementation, as well as directing internal and external teams to design and implement innovative programs.

I have worked with organizations across many industries including business consulting, environment, life sciences, consumer products, real estate, technology, academia, non-profit and government. I have held positions of public relations director, marketing director and senior web strategist. I hold a Bachelor’s degree in Communications from Emerson College and an MA from the University of Massachusetts, Boston’s Critical and Creative Thinking Program. Download my resume.

Portfolio

Marketing Leadership

Marketing Consultant

Developed and implemented strategic marketing programs for women’s leadership nonprofit events and research studies, including developing strategic plans, writing editorial content, social media posts, blog posts, and presentation decks, and website optimization. Outcomes included generating net new prospects, audience growth, and improved website speed.

Marketing Director

Oversaw all marketing activities for indoor air quality monitoring and purifier manufacturer including brand guidelines, website overhaul, content strategy, lead generation programs, social media, marketing team and vendor relationships

Director of Marketing Communications | Medrio

Recruited and onboarded team of marketing professionals: writers, digital and creative professionals, operations and media agencies. Developed and executed campaigns targeted to drive high-value customers. Coordinated SEO, digital marketing, social media, design, email marketing, creative in collaboration with product and segment marketing teams. Executed large marketing automation projects: migration from Marketo to Hubspot, project management in Asana, and corporate website re-platform.

Director of Marketing | Alpha Analytical

Oversaw strategic marketing program for $65 million dollar environmental laboratory including internal team and vendors. Brought the company from $43 million to $65 million in 3 1/2 years. Managed corporate brand and all customer-facing marketing activities including an extensive calendar of seminars, workshops, webinars, and trade shows.

Marketing Lead | Aquent Gymnasium

Established thought leadership events & course launches to drive course enrollments including social media, blog posts, and PR, eliminated need for paid programs. Developed a comprehensive communications strategy for Aquent’s online training company targeted to enhancing the skills of adult learners worldwide. Accomplishments: Email program that migrated more than 20,000 users to new training platform, series of thought leadership events for the web design and development community.

Director of Marketing | Skinner Auctioneers & Appraisers

Responsible for overseeing all marketing activities at Skinner, including photography team, catalog and advertising production, website management, public relations, social media, and content marketing for New England's largest auction house.

Program Director, Art on the Trails

Oversee public art program promoting use of conservation land that drives hundreds of new regional visitors. The program includes building a website (artonthetrails.com); hiring a team, marketing program via social media, press releases, email marketing, and blog posts; organizing events; editing a poetry book; and successful grant writing

Dogwatch Hidden Fences

Creation and management of social media programs, increasing brand awareness. Implemented a strategic plan including social media guidelines, a company blog, a content strategy, & dealer training.

Social Media Program | William Raveis Real Estate

Implemented a social media strategy that included developing corporate guidelines, company-wide agent training, and blogging and editorial calendar. Increased website traffic by 15%.

Web Design

Conservation Services Group

Designed corporate website and intranet, client micro-sites, and online outreach programs for their clients. Received EnergySTAR award from the EPA for excellence in marketing.

Boston Harbor Islands

Renewed the park's website with new design and robust trip planning tool to improve visitors' experience. Resulted in dramatic increase in site visitation and record-breaking park visitation. 2010 MITX award finalist.

Top of the Hub Restaurant

Designed website and backend system for uploading menus and managing catering requests and allows website updates by restaurant staff

Education and Training

Geek Girl Technical Conference

For seven years, I have been teaching digital marketing workshops including social media strategy, content strategy, email marketing, marketing metrics and marketing with video.

National Park Service

Created educational websites including Exploring the Real Thing & Historic House Explorers, designed to attract K-12 school groups to National Park sites.

Boston University Training Website

Designed and developed a radiation safety training website for researchers and physicians to learn the safe handling of radioactive materials.

Testimonials

InterActive Circle

“I had the pleasure of working with Catherine for nearly a year, and I can attest to her dedication and strong work ethic. She made significant contributions to our Marketing and CRM system effectiveness while managing numerous critical projects during her tenure. Catherine consistently demonstrated a positive attitude and a collaborative spirit, which made her a valuable team member. Her efforts and commitment are highly commendable, and I believe she will be a great asset to any organization.” Alan Littman, Chief Revenue Officer, InterActive Circle

ThinkLite Air

“Catherine took our marketing operation to a new level that will make long-lasting impacts on the ThinkLIte organization. She quickly learned our CRM and CMS and turned around content and marketing programs that generated qualified leads that our sales team could run with. She also took on redesigning our demo program by working collaboratively with our sales and delivery team, preparing us for long-term ongoing lead generation. It was a pleasure to work with her.” Dinesh Wadhwani, Founder and CEO, ThinkLite Air

Alpha Analytical

“It was a pleasure to work with Catherine. In her three-and-a-half-year tenure at Alpha, she transformed the marketing organization through the development of seminars, workshops, webinars, and trade shows that drove unprecedented lead generation, a social media program that dramatically extended our reach in the marketplace, and spearheaded company-wide initiatives including redesigning the customer portal, training customer-facing staff on social media skills, launching an employee blog, and instituting marketing automation tools (Hubspot, Salesforce, GoToWebinar, and Teamwork).”

Ralph Kocsis, EVP, Alpha Analytical

Aquent Gymnasium

“Catherine joined our team on a three month contract that eventually grew into a yearlong tenure as our marketing lead. In that time, she created a program structure and plans for a variety of marketing programs, resulting in measurable increases in audience size and engagement.

Catherine also developed a new channel of content that has proven itself to be more successful for lead generation than our PPC campaigns. Those campaigns have been suspended, and we have been able to focus our marketing investments where they make more practical sense.”

Andrew Miller
Aquent Gymnasium

Dogwatch Hidden Fences

“Adding a social media component to our marketing and communications plan has the potential to exponentially expand our marketing reach. For a modest investment, we get huge exposure. Weber Media Partners has made it possible for us get where we wanted to go.”

Demie Lyons, Marketing Director, Dogwatch

Conservation Services Group

“Weber Media Partners is a company with integrity and commitment to all their customers’ needs. They understand the digital communications arena and are in tune with what we want to do. We feel more like we’re a business partner with them, rather than just a vendor-client relationship.”

Kathleen DeVito, Director of Marketing Communications, Conservation Services Group

Threadsmith

“I have known Catherine Weber for many years and have always considered her a leader in the field of marketing and web design. However, since hiring her company for a web development project, Catherine has managed to exceed my expectations on many fronts. She is extremely knowledgeable, personable and dependable. She has put together a team of experts in the field of web design and development who share her level of expertise, enthusiasm, and dedication.”

Beverly Dantz, VP of Marketing, Threadsmith and Sophelle

Boston Medical

“Catherine helped me transform the BU/BMC fluoroscopy radiation safety training website to a sophisticated and attractive presentation using WordPress and Google Slides. She did a great job and made the whole updating process much simpler. She was always available to answer questions and helped me learn new tools. She was a pleasure to work with.”

Richard Behrman, PhD., Chief Medical Physicist, Boston Medical Center

Geek Girl Technical Conference

“I credit my success in creating a client’s direct mail & email marketing campaign in large part to Catherine Weber, whom I met at Geek Girl Bootcamp. In her class “Email Marketing Basics,” I learned key strategies which I applied to my client’s project, resulting in positive measurable results. From that success, my contract with this client has grown and expanded to include other forms of marketing and advertising for the coming year.”

Dina Lyons, Marketing Consultant

Thrive Executive Coaching

“Catherine is an incredible Social Media consultant, web-site designer and strategist. She is insightful, patient and shares tips in way that makes novices feel comfortable and gain confidence. She is also incredibly responsive and helped me out during a critical time in which she worked tirelessly to support my needs.! I recommend her often to friends colleagues. She is also an incredible artist. She is an asset to have on any project or team!”

Robin Martin, Thrive Executive Coaching & Leadership Development

Docuserve

“Catherine is an very talented Marketing Consultant. She loves her craft and is exceptional at communicating her ideas while embracing the clients’ needs. Our firm turns to her again and again for her excellent, creative designs, market analysis and responsive attention to help guide our marketing efforts.”

Kevin Flanigan, President/CEO DocuServe, Inc.

Margaret Foley

“Catherine is a creative and strategic marketing leader. She has the ability to analyze, create and deliver marketing plans that directly impact a clients business. I highly recommend Catherine as one of the best marketing innovators in the business!”

Margaret Foley, Senior Manager at Pegasystems

Tools and Expertise

Content Management Systems
Wordpress, Hubspot, Drupal, Joomla
Social Media Platforms
LinkedIn, Facebook, Instagram, X, Threads, TikTok, YouTube, Pinterest
Communication Tools
Zoom, Google Meet, Skype, Slack, Intercom, What’s App, Teams, Asana, Monday, Teamwork, Basecamp
Webinars
GoToWebinar, WebEx, and Zoom, scripting, moderating, post-production
Video Production
Scripting, Directing and Editing

Strategy and Planning
Digital Playbooks, Integrated Campaigns, Scorecards, Net Promoter Programs
Demand Generation
Blogs, Email Campaigns, SEO, SEM, GeoFencing, Retargeting
CRM Platforms
Hubspot · Salesforce · Pipedrive · Zoho
Media Relations
Press release writing and distribution, pitching, and agency management
AI Tools
ChatGPT, Grammarly, Adobe Photoshop, Canva, SEMRush

Contact me at cweber at catherineweber dot net.