Portfolio

Marketing Director

Oversaw all marketing activities for indoor air quality monitoring and purifier manufacturer including brand guidelines, website overhaul, content strategy, lead generation programs, social media, marketing team and vendor relationships

Director of Marketing Communications | Medrio

Recruited and onboarded team of marketing professionals: writers, digital and creative professionals, operations and media agencies. Developed and executed campaigns targeted to drive high-value customers. Coordinated SEO, digital marketing, social media, design, email marketing, creative in collaboration with product and segment marketing teams. Executed large marketing automation projects: migration from Marketo to Hubspot, project management in Asana, and corporate website re-platform.

Director of Marketing | Alpha Analytical

Oversaw strategic marketing program for $65 million dollar environmental laboratory including internal team and vendors. Brought the company from $43 million to $65 million in 3 1/2 years. Managed corporate brand and all customer-facing marketing activities including an extensive calendar of seminars, workshops, webinars, and trade shows.

Marketing Lead | Aquent Gymnasium

Established thought leadership events & course launches to drive course enrollments including social media, blog posts, and PR, eliminated need for paid programs. Developed a comprehensive communications strategy for Aquent’s online training company targeted to enhancing the skills of adult learners worldwide. Accomplishments: Email program that migrated more than 20,000 users to new training platform, series of thought leadership events for the web design and development community.

Director of Marketing | Skinner Auctioneers & Appraisers

Responsible for overseeing all marketing activities at Skinner, including photography team, catalog and advertising production, website management, public relations, social media, and content marketing for New England's largest auction house.

Program Director, Art on the Trails

Oversee public art program promoting use of conservation land that drives hundreds of new regional visitors. The program includes building a website (artonthetrails.com); hiring a team, marketing program via social media, press releases, email marketing, and blog posts; organizing events; editing a poetry book; and successful grant writing

Dogwatch Hidden Fences

Creation and management of social media programs, increasing brand awareness. Implemented a strategic plan including social media guidelines, a company blog, a content strategy, & dealer training.

Social Media Program | William Raveis Real Estate

Implemented a social media strategy that included developing corporate guidelines, company-wide agent training, and blogging and editorial calendar. Increased website traffic by 15%.

Anthony Quinn Foundation

As part of the foundation's launch, we helped build a new website and blog, delivered a social media strategy, and promoted the inaugural fundraising event and grant recipients.

Social Media Strategy